What I Do My UX Articles My UX Tutorials Hello Dreams Get in Touch

Senior Product Designer . UX Researcher . Founder . Lawyer

Hi, I'm
Pamela.

I have spent 9 years making sure the people behind the screen are never forgotten.

P
Meet Pamela — 2 min intro
Product Designer · 9+ years · Open to global opportunities
2:24
₦100M+
Revenue driven
200+
Designers mentored
9+
Years experience
Open to global opportunities
Head of Research . Head of Marketing & Strategy . Head of Product & Design
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9+Years of Experience
₦61.8MRevenue in One Quarter
200+Designers Mentored
40%Lead Conversion Increase
200+UX Tutorials Created
83%Analytics Speed Improvement
10+UX Articles Published
70%Client Job Success Rate
9+Years of Experience
₦61.8MRevenue in One Quarter
200+Designers Mentored
40%Lead Conversion Increase
200+UX Tutorials Created
83%Analytics Speed Improvement
10+UX Articles Published
70%Client Job Success Rate

Skills that ship products

UX ResearchUsability TestingA/B TestingField ResearchDesign SystemsFigmaMixpanelProduct AnalyticsStakeholder ManagementBrand IdentityContent CreationResearch OpsDovetailSQLPower BIHotjarUX StrategyDesign Ops UX ResearchUsability TestingA/B TestingField ResearchDesign SystemsFigmaMixpanelProduct AnalyticsStakeholder ManagementBrand IdentityContent CreationResearch OpsDovetailSQLPower BIHotjarUX StrategyDesign Ops

9 years. Fintech. Edtech. Real impact.

I am a Senior Product Designer and UX Researcher with a track record of turning research into revenue. Currently at Interswitch Group, previously ARM Holdings — where I redesigned Treasury Bill flows that generated ₦61.8M in a single month.

I don't just design interfaces. I manage research budgets, build design systems, run mixed-method studies, and mentor entire teams. My work sits at the intersection of behavioural insight, product strategy, and business outcomes.

I am also the founder of Hello Dreams. A multi-division career and design ecosystem built to help individuals and businesses transform their skills, brand, and earning power, through education, AI, branding, and community.

View My Work Let's Talk
₦61.8M
Revenue driven in one quarter through redesign at ARM
95%
Redemption success rate, up from 60% post-redesign
76%
Registration funnel conversion, up from 52%
83%
Reduction in analytics integration time at Interswitch

Trusted by Leaders

Working with industry leaders across fintech, AI, banking, investment & wealth management, edtech, healthcare, and career tech.

Interswitch
ARM Group
CIBN
Afribloom
Hello Dreams
Sisenow
Ayopey UK Global
Union Bank
GTbank

Projects that moved the needle

View Case Study →

Securities . Investments . trustees . pension . real estate

ARMONE: Mobile & Web Design

Senior Product Designer for ARM Group’s digital platform, unifying multiple financial products into a single seamless experience.

↑₦100M+ Revenue drivenView Live Work →
HD
View Case Study →

Creative & Digital Services . AI & Productivity Tools . EdTech

Hello Dreams Platform

A multi-division career and design ecosystem built to help individuals and businesses transform their skills, brand, and earning power — through education, AI, branding, and community.

↑ 40% ConversionView Live Work →
📱
View Case Study →

Product Design · InsurTech

CIBN: Chartered Institute of Bankers of Nigeria

Led the end-to-end redesign of the Chartered Institute of Bankers of Nigeria platform, transforming both the public-facing website and internal admin system into a modern, scalable experience.

↑ Website + Adm PortalMember →Admin →
🤖
View Case Study →

Product Design · AI/EdTech

Hello Dreams AI Companion

Designed intelligent career companion interface with persona coaching, CV generation, and personalized job matching powered by AI.

↑ AI Integration
🌟
View Case Study →

Product Design · FinTech

SISENOW: Talent Marketplace

End to end design for this global talent infrastructure platform enabling businesses to access and hire skilled freelancers in the UK

↑ 60% AdoptionView Live Work →
200+
View Case Study →

Discovery Research

Quickteller Corporate Travels

12 interviews with travel admins, managers, and frequent corporate travelers uncovered a hidden problem:.....

45% Process Time Reduction
62%
View Case Study →

USABILITY TEST

Quickteller Bills Payment

A critical usability test revealed that the bills payment redesign while beautiful, had...

₦50M Monthly Growth
SoftPOS
View Case Study →

Market Validation Research

SoftPOS - Market Validation Research

We tested SoftPOS across Lagos with merchants, customers, and banks. The goal: prove the market was ready for phone-based payments.....

Field · Discovery · B2B
78%
View Case Study →

Behavioral Research · Analytics

POS Tipping Point Initiative

Identified 6-8 week behavioral threshold for merchant digital payment adoption and sustained behavior change.

85% Retention Rate
41%
View Case Study →

UX Audit · Analytics

Quickteller XBorder UX Audit

Comprehensive audit identified clarity gaps in fee communication leading to significant conversion uplift.

₦800M Annual Uplift
HD
Visit Site →

Founder . Product Designer . Strategist

Hello Dreams Digital Platform

Designed the full platform — 40% conversion lift, 70% learner job placement rate.

↑ 7 Core Business Bundles Created
📱
View Case Study →

Graphic & Brand Design · Social

ARMOne Social Media Designs

Comprehensive social media campaign design with cohesive visual language and brand consistency across platforms.

Social · Campaign
📸
View Case Study →

Graphic & Brand Design · Social

Sisenow Social Media Designs

Social media marketing campaign designs with consistent branding, engaging content templates, and platform-specific optimizations.

Social · Marketing
🌿
View Case Study →

Graphic & Brand Design · Brand

Afribloom Brand & Product Design

Complete brand identity and product design for Afribloom fintech and social impact platform with comprehensive visual guidelines.

Brand · Product
View Case Study →

Graphic & Brand Design · Social

Hello Dreams Social Media Designs

Social media content design and brand assets for Hello Dreams career platform with cohesive visual language and engagement-focused templates.

Social · Content
₦61.8M
View Case Study →

Product Analytics · Fintech

ARM Treasury Bill Redesign

Unbundled hidden feature into flagship product, driving ₦61.8M in quarterly transactions — 23% above target.

₦61.8M Revenue Q1
95%
View Case Study →

Product Analytics · UX Optimization

Fund Redemption Flow Revamp

PIN-based authentication replaced OTP friction point, boosting success rate from 60% to 95%.

95% Success Rate
83%
View Case Study →

Analytics Infrastructure · DesignOps

Interswitch Event Tracking Dictionary

Built cross-team event standard — reduced analytics integration time by 83% across 10+ products.

180 → 30 Days
76%
View Case Study →

Product Analytics · Conversion Optimization

Registration Funnel Optimization

Multi-variable testing improved funnel conversion from 52% to 76%, reducing cost-per-acquisition by 31%.

52% → 76% Funnel

A venture I built from scratch

Hello Dreams · Founder & Design Lead

Career. Design. Education. All in one.

Hello Dreams is a career and design ecosystem I founded — serving 200+ African professionals, achieving a 70% job placement rate, and generating $20K+ in service revenue.

Explore Hello Dreams
🎓
Academy
Edtech for 1M+ learners
🤖
HD AI
Career companion AI
🎨
Studio
Design services
🌟
Brand Lab
Brand identity work

Proof, not promises

"Reduced Mixpanel integration time by 83% across 10+ products through a single, strategic process change — the Event Tracking Dictionary."

Interswitch Group

Senior Product & UX Researcher, 2025–Present

"Redesigned the Treasury Bill buying experience — ₦61.8M in one quarter versus ₦50M target. A 23.6% overperformance through design alone."

ARM Holdings Group

Senior Product Designer, 2022–2025

"Achieved 70% employment and internship placement for 200+ learners via Hello Dreams Academy, through NGO partnerships and targeted curriculum design."

Hello Dreams

Founder & Head of Design Innovation, 2023–Present

Let's build something people trust.

Open to senior product design and UX research roles, advisory work, and collaborations that make a real difference.